New project

When one looks for full-time employment in fashion, often times one has to do a project for prospective employer.  Here's a sneak peak at the project I'm working on now.  I'll post the finished product once I've turned it in, which is supposed to be Monday, today.  Also, here's the mood board I created for this mini-collection.

Kritik

Kritik clothing was a casual cut&sew knits line that continued where Juicy Couture's tracksuits left off.  As seen on celebrities, Kritik is comfy, fashionable, sexy clothing that is the best thing you can live in while traveling, lounging around, doing yoga, and just about anything where stretchy clothes is the uniform.  Here are some of the CADs.  [Click on the images for bigger view]

Hollister Girls

This was a project I did for Hollister not long after they just started the brand (around '04).  As you know, Hollister is owned by Abercrombie and Fitch, and is the west coast, younger version of the label.  These illustrations were done in adobe illustrator.  The inspiration is "American Scrapbook, greetings from Venice, CA".  I took inspiration from Venice in the early 80s mixed with pretty vintage florals, sunwashed denim, and retro photographs like a scrapbook made in the past.

Smartthreads, 1=1 Sneak Peak

As I've mentioned in an earlier post, I work for a clothing company called Smartthreads, 1=1, a college-licensed lifestyle collection.  One-part profit, one-part donation.  Honorable cause? Yes.  Sustainable business model? Questionable.

Here's a page from one of our linesheets for 2013.  Smartthreads is going through some sales re-direction, and these styles may not be available to bookstores as previous seasons.  If all goes as planned they will be available at [big] retail chains **crosses fingers**.

We'll see.  On this page, my favorite is the fur-lined denim fleece jacket (below, left), and the "C" bear oversize crew top with embellishment (below, center).  The "C" is embellished with assorted plastic and metal hardware, reminiscent of this owl shirt by Burberry.

Fall '13 Mood Board

For those who aren't in fashion: Mood boards are what designers create through inspirational images and details that explain the story of what our next collection is based upon.

Here's the mood board we did for one of Smartthreads, Fall '13 collections.  The story is "Championship" [click image to zoom in] and follows vintage sport-inspired graphic layouts mixed with fashion-conscious details such as custom stripes and burnout houndstooth.  More images of this mood board can be found here.

College-Licensed Fall'13 Lookbook

Here's a lookbook we shot a few months back for designs I did for our college-licensed Smartthreads' Fall'13 collection.  This is the 3rd delivery we did for Smartthreads, and so far the best.  Eastbay is one of our big accounts and will be selling some of these in their catalog and online come this July.  (Photography by Freeman Mcfadden, Layout by Lynne-Anne Aleine, Styling by Susie Yang, Models: Carleigh Shae and Tyler Ritchie.)

Boys

Some illustrations for mens designs for Golden Tailor.  Everything was made in their vertical factory, so I had a great time working with screenprinting to get the right results.  We did a lot of custom allover textile prints, hand-stitching, and hand-crafted artwork.

Girls

These girls were some sketches I did for a small clothing company "Callixta".  The owner's idea was to create a cut&sew knits and full-fashioned sweaters line that exemplifies the spirit of a wandering nomad, collecting inspiration from multiple cultures and time periods, much like an archeologist uncovers the earth.  The line was called "Arkeology".  Here are the sketches:

Drifter, Industries

Here are some illustrations for Drifter's wovens and outwear category.  I did some really cool gray denims with a graffiti-style graphic over the leg and 2 tone leather jackets.

Lacey J.

Unfortunately I don't have most of the photos of my designs from previous companies.  I do have these, which I did for Lacey J. Fall '07, the contemporary line to Scrapbook Originals.  Photos by Alexa Miller, styling by Megan Connerley.