Designing licensed product may seem like a task of un-creativity. With the right attitude, you will find that designing for licensing is just like designing for anything else, except with a more straight-forward marketing plan--to sell to existing fans. Luckily, licensing means that there is already a fan base, which makes it that much more enjoyable to design.
For our newest 2013 delivery, I did these graphic mock-ups inspired by a road trip along the coast of California. You can view the mood board I put together, posted
here.
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For the boys, Arizona State Sun Devils |
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For the girls, Iowa Hawkeyes |
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