Friday, June 1, 2012

College-licensed graphics

Designing licensed product may seem like a task of un-creativity.  With the right attitude, you will find that designing for licensing is just like designing for anything else, except with a more straight-forward marketing plan--to sell to existing fans.  Luckily, licensing means that there is already a fan base, which makes it that much more enjoyable to design.

For our newest 2013 delivery, I did these graphic mock-ups inspired by a road trip along the coast of California.  You can view the mood board I put together, posted here.

For the boys, Arizona State Sun Devils

For the girls, Iowa Hawkeyes

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